Final Project Part 1

Campaign Speech




This is just some insight on who I wanted Dan Smith to be. I wanted him to be a politician who’s politics weren’t actually that good, that way I could create a scandal which kind of goes against exactly what he stands for. Obviously I would never vote for a person with these ideas but I think it would be interesting to step into the shoes of his campaign manager trying to diffuse that fire and defend him. This is also his introductory speech and first of the campaign.

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Address audience*




My name is Dan Smith and I’m running for State representative in Pennsylvania. I chose to do this because as a native philadelphian I looked at what was happening around my home and I decided something needed to be done. I am running to enact change within the city to give our children better education, to bring back our values, and to fix a system that hasn’t been working for a long time.



The public school system is a big problem to take on with a lot of issues both internally and externally. We don’t know where our money is going, who’s taking it, or who’s spending it. I promise to get to the bottom of it and put the money exactly where it needs to go. I will fund after school programs to keep kids out of trouble as well as offer religious counseling for students who wish to seek it. The health systems embedded within this schools has corrupted young students and made them think they are either invincible or able to “overcome” the risks that come with teenage copulation.




Let this segway into a return to values. I do not wish to seek to force a path for young students, I just simply want to see it be available for students. Public schools offer a wide variety of help for students but living in such a diverse city means each student has different needs. I do believe that, as a Christian, God offers redemption through our action. I myself as a young man was very thankful that in times of stress I was able to freely turn to God and feel that comfort without being judged.




I vow to keeps drugs out of schools as well. I would like to introduce a bill which forces any student participating in an extracurricular activity to pass a drug test. While this will not affect every student, we know it will affect those who wish to be active members in their schools, thus forcing those students to set an example for students who may be on the fence about where they stand with this policy.




Again my name is Dan Smith, running for Pennsylvania State Representative. I’m here to fix the system which has been a burden on our shoulders for so long. Welcome to a Better Future.






2. Response to media outcry over sexual scandal allegation. At this point, it’s only an allegations and the campaign has decided to state that it is false. Something made up by a young woman who has a connection to his opposer, Greg Mason. The allegation was reported to have taken place 5 years ago, was consensual, however, the young woman was only 19 years of age at the time. He decides to respond with an official open letter to the public. For safety, the girls name is kept private for now, however apparently she has ties to the Mason family/ campaign.>>>a Public Address

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To the concerned citizens of Philadelphia. Those of you who have supported and continue to support me do not need to worry about these false allegations. I have been happily married for 25 years and have two beautiful daughters, one of whom is close to the same age as the accuser.




For those of you who are questioning my platform and candidacy, I implore you to take a look at the details. Aside from my word I can only offer as much evidence as I can that this did not happen. My wife and children have chosen to stand by me during this time and I will continue to make sure that being a good husband and father is my primary duty, as it always has been.




To the people who have decided to attack me as well as my family, please take a look at what you are doing carefully. You are not only trying to destroy a campaign, but a life. A life which I have worked very hard for. While I have made it a point in my political career to make sure my private life stays private, it seems to have backfired and made me susceptible to fake rumors.




It has also come to my attention that while I will respect the wishes the this accuser stay private, the young woman, whom I have never met, is a friend of one of my opposers daughters. They went to the same highschool together. Do with that information what you wish. While I do not condone assuming because that is how vicious rumors start, I do hope you take this information into considerations as you talk about this at your dinner tables tonight.




False sexual accusations have riddled the men of this nation in recent times. Let’s not make this new fear a lasting one.




Thank you for your time, God Bless.




In hopes to Welcome You to a Better Future,




Daniel Smith









3.After the scandal blows up, (He cheated on his wife with a girl just out of highschool > think Anthony Weiner) an advertising company who agreed to post three billboards with his campaign say they have decided not to advertise him.




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Dear Smith Campaign Team,




It is with some regret that I write this email to you and your team regarding the placement of three ads which were supposed to be placed on three billboards (on on 95 Callowhill exit, one on the Schuylkill Expressway, and one at Cottman and Roosevelt). We here at Philly Designs have decided not to support this endeavor and will be pulling our ad space.




Sincerely,

Karen L

Philly Design




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Response




Dear Karen,




While I fully understand your concern over the matter I would like to reach out and ask again if you and your team would reconsider. Dan Smith is still an excellent candidate with experience and comfort in the political arena. We truly believe he would be a great representative.




That being said, we would like to offer you better compensation if you are still willing to let us represent ourselves on your billboards. Right now we are willing to commit two times what you originally asked for since we believe your placement sees the most traffic.




If you are still unwilling to help this campaign just let us know with a follow up email as well. We appreciate you reaching out




John Sanders

Dan Smith Campaign

HeadOn Consulting




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Dear Mr. Sanders,




Thank you for the kind offer, however, after some deliberation, we still stand by our decision to pull the ads. Good luck in the future.




Karen L

Philly Design



































4. Some emails between HeadOn and a local organization created by other local businesses who originally wanted the client to win the election but are now doubtful and thinking of pulling sponsorship.




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To Dan Smith and his Campaign,




While initially our union decided to support your candidate through sponsorship and small donations as well as volunteering to help spread the word, we now have reasonable concern over representing Mr. Smith. While we fully agree with his politics, it is difficult to say whether or not Mr. Smith is the face we want representing us. We are going to take an official vote on our stance on Monday night we felt that it was important to give you notice of where we are concerning our support.




While some members are really hoping to stay with the campaign as individual companies, if the vote comes to a “no” then you and your team can no longer claim the support of our union.




We wish you luck in the future




Sincerely,

Ron Lucero

The Store Owners Union of Rockledge




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Dear Ron,




While we hear and understand your concerns, we do so hope that you will stay with our campaign. These allegations are serious and we plan to do a full investigation of our own as to clear Dan Smith of the slander which has been placed upon him during this election.




We also hope that your team will maintain its support as we believe that your Union is a major key to this campaign’s success. Dan Smith has and will continue to have your Union’s back as well as make sure your voices are heard when it comes to the community. You are, after all, the faces of this neighborhood.




Dan Smith also insists on reaching out to your group personally. He would like to set up a meeting sometime before your vote so he can listen to you and reassure that he wants nothing more than to make the citizens he works for proud and happy to support him.




If you are willing to reach out please contact us about a time to get together. Possibly this Saturday at 4 p.m.? We hope to hear back soon!

John Sanders

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After some discussion we have decided we greatly appreciate Mr. Smith taking time out of his schedule to speak with us. Saturday at 4 p.m. is a great time and we would like to congregate at Vincent’s pizza so we can eat and discuss in a place with enough seating for everyone.




Sincerely,

Store Owners Union of Rockledge






































5. A series of emails regarding the editing and creating of Dan’s speech after the accusation between John Sanders, the head campaign manager, Dan himself, and an editor working for the campaign named Darcy Flynn.




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Darcy and John,




Below I have attached a copy of the public statement I’ll be making this Wednesday. Feel free to give tips and leave comments.




Dan

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Cc to Darcy

Dan,




Thanks! I think so far what you have is looking good. Make sure you target each type of audience member in this so you can cover all your bases. Continue thinking of new ways to connect with the audience. I know the reason for the speech is pretty bleak but it’s still an election and a race and we need to pull in as much support and as many voters as we can.




Use this as an opportunity to reflect and show how strong of an opponent you are. We found out that the girl who also accused you of the affair is a school friend of Greg Mason’s daughter. Very fishy but consider mentioning it briefly in the address.




John

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Cc to Dan

Dan,




So far so good! Great set up, clear message, I took the liberty of editing and moving a few words around just to dress it up a bit. John has made great points and I agree with everything he’s said. If you do mention this girl though make sure it doesn’t come across as too hostile. Still trying to appear wholesome as possible here.




Send me any new drafts before it goes to press that way it’s perfect




Darcy








6. An Interview between an news host named Christine Forte and Dan Smith. She asks him a few questions about the scandal and he is able to give a decent response on the spot.




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Christine: Dan! So happy to have you on. We know you’ve been working diligently on the campaign but hopefully you can see that hard work starting to pay off




Dan: Totally! We’re still even managing to have a few good laughs with each other. It’s important to keep yourself and coworkers in the best mood possible, even under stress.




C: Speaking of stress,we’ve all heard about the accusations at this point. How has your campaign been feeling the effects of this accusation?




D: Well it hasn’t been easy. I will say though, the people who have been affected most by this baseless accusation is my family. My poor wife who has been the best thing in my life since I met her is getting harrassed and it’s been hard not knowing why anyone would make up something like this. Even in today’s political atmosphere this feels extreme.




C: I’m sure it has been very tough for your family. Are you planning on taking any private time for yourself before the election?




D: You know, we did think about it, but at the same I didn’t want to waste any time when it came to shutting this down. I decided to run because I wanted to help this community with positive change. I still believe I am the best and most qualified candidate for this job.




C: Well we sure can see by the crowd around your campaign truck over there that you’re not the only one who thinks that! Good luck Mr. Smith and thanks so much for sitting down with us for a quick chat!